With the announcement of the plans to start a parallel cricket league, many believe that Subhash Chandra is doing a Kerry Packer- the man credited with a lot of innovations that have now become an essential part of cricket. Fundamentally though there is a lot that is different about what ZEE is planning to do now from what CPH ( Consolidated Press Holdings) – the company that Kerry Packer owned – did in late 70s.
Kerry Packer’s WSC – World Series Cricket – was predominately a retaliatory move made to make ACB (now Cricket Australia), realise the folly in its decision to award the cricket broadcasting rights to ABC- Australian Broadcasting Corporation in 1976. Also, Kerry Packer’s series was always going to be a temporary adventure, because he was expected to either miserably fail or emphatically succeed. Eventually, as it turned out, the WSC was a resounding success and ACB was forced to not only award the broadcasting rights to Nine Network (one of many media subsidiaries of CPH) but it was granted a ten-year contract to promote and market the game through a new company, PBL Marketing. Though the WSC was only a two year old affair, it changed cricket forever. Among the things that it changed about cricket were that it brought in coloured clothing, day-night matches, action replays, multiple cameras on ground, ‘drop in’ pitches and protective gear like an helmet.
Domestic cricket in India is in shambles today. It was never better though. Where millions stay up to watch India play in the World Cup or any other sidey tournament, hardly a handful care for the tournaments at the domestic level. BCCI has masterfully marketed and brilliantly sold cricket internationally but on the national front it has been a disaster. ZEE plans to change all that with its proposed cricket league. Though the entire methodology hasn’t yet been announced but from what one can infer from the press statement made by Subhash Chandra, I believe, that the idea is doomed unless carried through with a few modifications .
To start with, ZEE will require the infrastructure to hold this league. Unless BCCI approves of it or even supports it, there is no way the stadia can be made available. Kerry Packer too faced similar problems but by using his political clout and administrative reach he leased VFL Park, an Australian football stadium in Melbourne; Football Park another football ground in Adelaide; Perth’s Gloucester Park (a trotting track); and the Sydney Showground and made them cricket-ready. Beyond traditional cricket stadia there is hardly any sporting infrastructure in India of international standards.The very fact that even the existing cricket stadia are in a pathetically deplorable state is ample proof of the enormity of the task ahead of ZEE. So effectively, ZEE will have to work out some sort of a compromise with the BCCI or the local cricketing bodies to procure the necessary facilities.
The cricket league in its first year will have six teams with each team having its own coach, physio, and even a psychological trainer. Also, each team will contain four international players and two players who are playing or have played cricket for India. The other eight players will be drawn from budding cricketers across the country. The plan makes me wonder, how would the teams be managed year after year. Will ZEE handle the affairs of each team which would include new player signings, transfers, team sponsors, travel, stay etc. The number of teams in the league are proposed to rise to sixteen by the third year. Wouldn’t it be a more feasible thing to do, to have independent bodies manage the affairs of each team just like there are clubs in football/basketball. These clubs would then be regulated by a centrally appointed body by ZEE or even BCCI.
ZEE ambitiously wants to set up 35 cricket academies in all the states and Union territories which would pick talented cricketers who would be kept on salaries with our organization. Sadly, unless cricket becomes an actively participated and competitive sport at the school and college level, the process of churning out quality cricketers will be lamentably haphazard.
Money has never quite been an issue in Indian cricket. I know ‘process’ now is a much maligned and abused word but that is precisely what Indian cricket needs to restore order in the prevailing chaos. A process is needed, through which a young aspiring cricketer gets the right resources and his youthful exuberance is efficiently channelized so that he becomes internationally capable. A process is needed, so that the players are paid according to their performance on the field and not on the basis of their reputation and past laurels. A process is needed, so that the BCCI is accountable to the people of this country. A process is needed, whereby BCCI becomes a professionally managed organization and not a fiefdom of some self-centered and greedy bureaucrats and politicians.
ZEE’s Indian cricket League with all the suggested modifications is just one of the processes awaiting implementation. We need many more Subhash Chandras.